“In Xfinity X1, which is closer to a cloud infrastructure than a set-top box, we’ve built on an ambition to create a truly integrated experience.” “We think the future of TV will be a function of how you aggregate it, how you contextualize it, and how you personalize it,” says Strauss. This vision diverges sharply from the days when your pay-TV provider supplied you with a proprietary box-and charged you a monthly rental fee for the privilege of using it-but it’s part of a plan that Comcast has been working on for awhile. (The big remaining TV platforms are Amazon Fire TV, Apple TV, Android TV, Vizio’s SmartCast OS, and various gaming consoles.) Seen here on the iPad, the Xfinity interface aggregates and highlights shows, day by day. ![]() Strauss says his product team is actively developing the X1 interface for additional platforms to roll out over the next year. ![]() The Xfinity Stream app, which is also available for iOS, Android, browsers, and mobile browsers, closely resembles the Xfinity X1 set-top box’s interface.
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